Guiding Wealth and Legacy Creation™

If you created a successful business,

then you know what hard work and sacrifice means.

It’s too bad no one will buy your business because 85% of businesses never sell.

That’s why Raven Capital is on a mission to guide wealth and legacy creation.

Because we understand that the reason you worked so hard was to build a dream and a legacy.

That takes wealth.

So you took risks.

You sacrificed.

You missed dinners and even the occasional family outing.

What drove you was knowing you were making a difference.

For your customers.

And your family’s future.

Then there came a point you realized that what you built needed to be protected.

You made plans.

Some things worked.

Some didn’t.

But you held on to the dream that one day, you would be able to sell your business and live your dream.

That’s where we can help.

Live your dream.

Sell your business.

With our proven process:

  • Strategize your exit

  • Increase your wealth

  • Reduce your risk

  • Guarantee your legacy

  • Create clarity, confidence and peace of mind for you and your family

The Clarity Framework™

  • Collaboration icon

    Consultation

    We meet with you to get an understanding of your situation

  • Creativity icon

    Collaboration

    Our strategic partners collaborate with you and your existing team of advisors in the areas of tax, legal, business management and finance

  • Capital icon

    Creation

    We create an Exit Plan from your business, using proven valuation methods and marketing strategies to get you the best buyer

  • Results icon

    Clarity

    Gain clarity with a strategic plan focussed on creating wealth and legacy so you can live your dream

Great things are built with great people.

As a Chartered Investment Manager (CIM), Financial Management Advisor (FMA) and Real Estate Broker, I have 30 years of experience advising clients on wealth and legacy creation.

The best solutions are developed from collaboration with great minds.

Our strategic partners are professionals at the top of their discipline in the areas of business valuation, marketing, law and tax .

We are dedicated to excellence and creative solutions for successful exit strategies for our clients.

Consultation

Collaboration

Creation

Clarity

Consultation • Collaboration • Creation • Clarity •

Businessman and investor John McCubbin

About me

I work at the intersection of business exits, capital formation, and private market deal execution.

Through Raven Capital, I help entrepreneurs turn businesses into liquid, usable wealth. Most owners only go through one exit in their life. That makes it high-stakes, complex, and often poorly structured. My role is to bring clarity, structure, and execution discipline to that process so decisions are made cleanly and value is not left on the table.

Alongside exit advisory, I work with deal sponsors and operators raising capital for real estate and real asset opportunities. These are typically proven operators who need structure, investor alignment, and execution support to move from opportunity to funded deal.

The work is straightforward in principle, but demanding in practice:

Unclear situations are diagnosed.

Complexity is structured into decisions.

Capital is raised or liquidity events are executed.

Value is captured and protected.

Then capital is redeployed into new opportunities with intent.

There is a capital cycle that sits underneath everything I do:

create value → structure it → realize it → redeploy it.

Raven Capital operates inside that cycle.

I typically work in two scenarios:

Business owners preparing for exit or transition who want to maximize value, reduce tax leakage, and avoid costly structural mistakes during a once-in-a-lifetime liquidity event.

Deal sponsors and operators with validated opportunities who need capital structure, investor coordination, and execution support to bring deals to completion.

The focus is always the same: clarity that leads to execution, and execution that leads to measurable financial outcomes.

This is not passive advisory work. It is active involvement in structuring outcomes that move capital.

My approach is built on discipline, truth in communication, and execution under pressure. Complexity is not avoided, but it is reduced into clear, actionable decisions.

Faith shapes my personal operating principles around integrity, stewardship, and accountability, but the work itself is grounded in outcomes: better exits, better structures, and better capital deployment.

If there is one consistent theme, it is this:

When structure is right, capital moves cleanly. When capital moves cleanly, value compounds.

“I have worked with John for years. He is always straight to the point. He identifies the problem and creates a solution. I like that.” Ben S.

“My business is very complex. I consult with several Advisors before making a decision. John always insists on ensuring my team knows what is going on and why…before we implement anything” Rosa G.

“When my father passed, it really shook us up. He was still young and healthy. I began fearing what would happen if anything happened to my husband. Our business would collapse. John helped us create a strategy for us to exit, while managing the risk along the way. I am so thankful.” Elaine P.

We love helping entrepreneurs achieve their dreams

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The following questions will help us put you in the right hands. It takes about 5+ minutes to complete. Let’s do this!